KATIE FORD DESIGN

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Katie Ford is a graphic designer and illustrator, currently based in New York. 

Her most recent work has been for a large beauty brand in New York City as a digital & social media designer. Previously she has worked within studios in Australia with a strong focus on brand identity and illustration. 

Open for collaboration & work opportunities, so please reach out.




illustration: katieford.design
email: hi@katieford.design
ig: katieford_____

Bobbi Brown CosmeticsBobbi Brown is a quintessentially New York beauty brand within the Estee Lauder collection. My role as a Digital Designer was to create punchy bold social media rollouts whist maintaining the brand’s established aesthetic. A large part of the work required the coverage of NYFW in both February and September, giving Bobbi’s social media followers a backstage pass to the action. 

Each season required a branding pattern and look and feel that was then utilised across multiple touchpoints - email website skin, reels and social posts. 

LIVVY Livvy is an AI-powered interior design tool that lets you turn your inspiration images into reality. They required a branding refresh for digital and printed elements as well as merch. 

Tortuga Forma

•      Tortuga Forma believes that objects have intellectual and emotional power, and that truly magical ones possess both. The ecommerce brand needed a logo and identity refresh, ecommerce site redesign, email templates, packaging and wholesale catalogue. TF is an ongoing collaboration with many more projects to come.
  

Inika

•      Inika is a vegan beauty brand that reached out to Paper Stone Scissors (Melbourne, VIC) to revamp their branding and packaging. This was the concept presented.
  

Locale

      Fostering an authentic connection to place, Locale is a contemporary interpretation of Leederville’s historic architectural character. This series reflects the people and activities that are central to Locale’s vibrant appeal.

Credit: Brand identity by Earl St.

Botellón Tapas & Wine Bar

     Botellón is a local Tapas & Wine BAr that creates a homely atmosphere with an elevated touch. A full brand identity including bespoke character illustrations were made for this project.

Melbourne Food & Wine Festival

     In 2019, Paper Stone Scissors continued its ongoing partnership with the festival and worked to take the visual campaign to new heights, and transform the ordinary into the extraordinary. The campaign gave focus to the incredible (and often overlooked) fresh produce available in Victoria, making it the hero of the event and highlighting the surreal beauty of product in its simplest form.